It’s Video Day today. Get your popcorn ready.
Here are four short videos from the Body Shop’s web page. This company began with Dame Anita Roddick, a British believer in corporate responsibility. From the beginning, the Body Shop marketed cruelty-free products but expanded their initiatives to include responsible sourcing for their ingredients (work with 25,000 farmers and producers world-wide), promoting well-being (includes staff volunteer programs), affecting social change (beginning in 1994 with domestic violence), and reducing environmental impact (renewable energy resources for 65% of UK stores).
Do you know any other cosmetic companies who have similar programs? I’d like to hear about them. Particularly with the influence that cosmetic companies have on tweens, teens and young adults, educating them about sustainable and ethical choices it is a great way to positively influence the values and ethics of our future decision-makers.