Posted by: hepowers | November 27, 2009

Walking the CSR Talk

Yesterday I took part in a charity event arranged by the Golden Horseshoe Chapter of IABC (International Association of Business Communicators) and the United Way of Burlington and Greater Hamilton.  Now in it’s fifth year, The Gift of Communication event ‘allows seasoned IABCers and communications students to work with representatives from community charities and share their expertise – while at the same time learning valuable insights into the issues facing today’s not-for-profit organizations.’

It was a great afternoon at the Royal Hamilton Yacht Club who provided their facilities free of charge.  Eight not-for-profit agencies attended including the Afro-Canadian Caribbean Association who I thoroughly enjoyed working with.  Our table included another public relations student like myself and a seasoned practioner and we all brain-stormed with the ACCA’s two representatives. Each charity registered for the event and provided background information including the two main issues they would like to discuss.  At our table we shared ideas on ACCA’s goals regarding ‘dealing with the media effectively’ and ‘building better relationships with stakeholders’.

As the afternoon wrapped up one of the IABC organizers, Jan Graves, explained that the idea for this event came from the Atlantic chapter of IABC.  During an IABC speaking engagement in the United States, Jan received great interest about the event from other chapters looking for ways to give their expertise to the community.  Jan will be moderating a session on social responsibility at the 2010 IABC World Conference in Toronto.

The association’s SR Committee is currently working with several international organizations including the World Health Organization to develop an ISO standard for social responsibility.  If you would like to know more about social responsibility initiatives within IABC, their web site includes conversations, resources, case studies and professional development opportunities.

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Responses

  1. This sounds like a great event. One day i’ll get to attend one of these.
    Your page looks great!


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