Posted by: hepowers | April 9, 2010

The Fun Theory by Volkswagen

Yesterday I received this video in an email – it’s great.  In a public outdoor stairwell in Stockholm, crews worked overnight to transform the stairs into a key board, hoping to entice people from the adjacent escalator.  Seeing that Volkswagen implemented this musical motivation, I visited their website to see what I could find out about it.

Volkswagen’s site, explains it this way:  “This site is dedicated to the thought that something as simple as fun is the easiest way to change people’s behaviour for the better. Be it for yourself, for the environment, or for something entirely different, the only thing that matters is that it’s change for the better.”

There are quite a few videos on their website, each about an innovative program developed to positively change people’s behaviour.  How about winning a lottery generated from the fines of speeding tickets? Or retail door mats that play music when you use them? And here’s one for the teenagers: t-shirts with magnetic inserts that don’t have to be put away…you can just hurl them at a magnetic portion of your bedroom wall.

Here’s another cool one – a soda vending machine built like a one-armed gambling device. Instead of purchasing your drink, you gamble for one by inserting cans for recycling.  They get crushed which spins the wheels and – if you’re lucky – you win a cold drink!

I think this is a wonderful innovation by Volkswagen – clearly a company interested in more than profits.



  1. Hi Helen, Loved this video, I posted it on our corporate intranet too. What a great idea – thanks for sharing

    • Glad you liked it Lesley and thanks for visiting!

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