In search of blog topics this morning, I googled ‘community relations’ for inspiration. This is often a component of a communication plans for public relations campaigns and, of course, a component of corporate social responsibility. The definition I found on Answers.com mentioned examples of community relations programs. To satisfy my own curiosity, I searched the web for Hamilton organizations which represent those examples. Here is what I found.
Scholarship Programs: The Multiple Sclerosis Society of Canada runs a post-secondary scholarship program for ‘teens and young adults who have MS or have a parent with MS.’ Last year the Hamilton Chapter gave two students $1,000 each.
Employment Programs: The Jobs Prosperity Collaborative ‘is working to foster a more prosperous, resilient and healthy community, through the strategic growth of jobs.’ While they do not create job openings, ‘they help create an effective environment for the creation of jobs by business.’ Their 2010 sponsors include: Hamilton’s Economic Development department, Cogeco, Hamilton Spectator, Hamilton International Airport, Ontario’s Labour Market Partnerships, Liuna Station and Stirling Print Solutions.
Sports Sponsorship: SoccerWorld Hamilton runs year round programs in multiple sport types and has a list of 45 sponsors including: Westdale Florists, Oakwood Electric, Forrester Photography, the London Tap House, Hamilton Tigercats and Tourism Hamilton.
Performing Arts Programs: Theatre Aquarius – Dofasco Centre for the Arts is an award-winning, not-for-profit centre which has been in downtown Hamilton for 37 years. Their season partners for this year include the founding partner Dofasco – Arcelor Mittal, Sheraton Hamilton and 102.9 K-Lite FM.
I know there are many more organizations in Hamilton who run admirable community relations programs – this is just meant as a small sample to illustrate the possibilities. If you’d like to add to this list, drop me a line!